01 / BENCHMARK
Put results in context
A 1.5% CTR can be brilliant or poor depending on the category. Your score starts with the benchmark that fits your customers.
Email programme benchmark
Know what your email is really worth.
Benchmark your core email metrics against your ecommerce category. Get a clear health score, identify the weak link, and leave with practical next steps.
Your email health score
00
out of 100
Five metrics. One clear view of where your programme is working — and where it is leaking revenue.
Score your email health
Use your most recent 30 days of campaign data. You can leave a metric blank if you do not have it — the score will use what you enter.
Where to focus next
A better way to read your reporting
One number is useful. The pattern is what makes it actionable.
02 / DIAGNOSE
Find the weak link
Strong opens with weak clicks? The problem is usually inside the email. Healthy clicks with low conversion? Look at the landing page and checkout hand-off.
03 / IMPROVE
Prioritise one test
Choose the single leverage point most likely to unlock revenue, test it, and run this review again next month to see the gain compound.
Want a proper email health check?
We will look beyond the metrics — at the customer journey, segmentation, campaign strategy and automations that drive them.
Book a free consultation